A warm welcome from Annecy's Retailers and Craftsmen Association
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Introduction to FISAC's action plan


What is FISAC (Intervention Funds for Services, Craftsmen and Commerce) ?

  • A tool designed to develop, promote and maintain local businesses, craftsmen and commerce within the city and the city's outskirts.
  • State and city-managed funds to support Annecy Vita'Ville's Commercial Union in its action plans.
  • A strategic partnership between the State, the council, the businesses members of Annecy Vita'Ville association and related organizations (CCI 74, CMA 74).

The FISAC's scheme is a 19-step action plan :

Strategic Operations

Coordination et suivi du dossier FISAC

  • Financement du poste du Chef de Projet FISAC

Marketing

  • Brand building and promotion (table sets, stickers, newsletters, banners, merchandising...)
  • New website (yellow pages, admin portal...)

Professionalization process

  • Reception and Shop Window-dressing in Annecy
  • English and Italian language for business owners
  • Research/analysis and training by gourmet food traders

Entertainment

  • Welcome to the Tour de France 2009
  • Local stores' Christmas 2009
  • La Semaine du Développement Durable
  • FIFA's 50 years in 2010
  • Summer's "Grand Déballage" 2010
  • La Course des garçons de café 2010

Customer loyalty

  • Initial market research and implementation of a multi-function card (parking, loyalty card points)

Urban planning

  • Access analysis for people with disabilities and other handicaps


Investment

Commercial planning

  • Repair Annecy Vieille Ville's pavements, planning and access for people with disabilities
  • Repair Annapurna Place (Novel)
  • Repair Grimault Place
  • Christmas lighting (Avent's Chimes, local businesses' investments)
  • Set security standards for markets (electric terminals)